Ailona · Katy, Texas

Built by a family that knows small businesses do not need another dashboard.

Ailona is our family business in Katy. UpdatePilot is the managed service on our Standard and Premium plans — websites that feel less like software and more like texting a helpful neighbor.

Erich and Matthew Gellert taking a mountain bike break on a wooded trail.
Erich and Matthew — building UpdatePilot as a practical family business, not a faceless platform.

Why we built this

Most local-business websites start with good intentions, then slowly fall behind. Hours change. Photos get old. Announcements live on social media but never make it to the actual site customers check before they drive over.

We wanted a simpler path: refresh the site, host it securely, and make routine updates possible from a normal message instead of a builder login, plugin screen, or blank page editor.

What we promise

We keep the public promise plain: your site should be fast, portable, and easier to keep current. Routine updates can move quickly through checks; bigger or riskier changes get reviewed before launch.

1
Your domain stays yours

We help connect and manage the site, but we do not make your business dependent on a locked-in builder.

2
Portable static HTML

The site is built to be fast, simple to host, and easier to move than plugin-heavy platforms.

3
Checks, history, rollback

Updates run through a safer publishing flow with version history behind the scenes.

4
A real person is reachable

When a change is major, ambiguous, or business-sensitive, we do not pretend automation replaces judgment.

How we think about trust

Small-business owners are trusting us with their public front door. That means no fake testimonials, no pretending sample sites are customers, and no selling your information. We use your details to review your request, build your site, and follow up with you.

No fake proof

Until customers give permission, examples are labeled as examples. We would rather earn trust slowly than manufacture it.

Privacy first

Your business details are for your website refresh and communication with you. They are not sold.

Built to stay useful

The goal is a site that stays current after launch — not a pretty mockup that becomes stale in a month.

Want us to look at your site?

Send the basics and we will review your request before anything goes live. No credit card required to start.

Start Website Refresh